Glossary
OKRs (Objectives and Key Results)
OKRs are a goal-setting framework that pairs a qualitative Objective with a few measurable Key Results to align teams and track progress toward outcomes.
An Objective is a concise, qualitative statement of what you want to achieve. Key Results are the two to five measurable outcomes that prove you got there. Together they push teams to define success in terms of results rather than activity.
OKRs are popular because they are simple and outcome-focused, but they are only as good as the honesty behind the Key Results. They complement, rather than replace, broader frameworks like the balanced scorecard and portfolio-level governance.
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